CMW Motorcycles Chichester: The Story Behind the Success

CMW Motorcycles in Chichester has been a fixture in the UK motorcycle industry for nearly 50 years. Over the years, they have established themselves as one of the most respected names in the industry, known for their commitment to quality, customization, and customer service. But what is the story behind their success? Let's explore how CMW Motorcycles became the success story that it is today.

The Early Days

CMW Motorcycles was founded in 1975 by Chris Bushell, who was passionate about motorcycles and the UK motorcycle industry. In the early days, CMW Motorcycles focused on selling and repairing motorcycles from a small workshop in Chichester. But as their reputation grew, so did their business.

Expansion and Customization

As CMW Motorcycles became more successful, they expanded their business to include a range of motorcycles from some of the biggest names in the industry, including Yamaha, Suzuki, and Kawasaki. They also started to offer a range of customization options for their customers, from paintwork and graphics to performance upgrades and bespoke builds.

Their commitment to customization was driven by their belief that every rider is unique and has their own style, preferences, and needs. This commitment to customization has been a key factor in their success, as it has allowed them to offer a range of motorcycles that are truly one of a kind.

Commitment to Quality

At CMW Motorcycles, quality is not just a buzzword, it's a way of life. They are committed to providing the highest quality service to their customers, whether they are purchasing a new motorcycle or bringing in their motorcycle for maintenance or repairs.

They use the highest quality materials, including carbon fiber, titanium, and aerospace-grade aluminum, to create motorcycles that are both lightweight and strong. They also use a range of techniques to create unique finishes and textures on their motorcycles.

Recognition and Awards

Over the years, CMW Motorcycles has been recognized for their commitment to quality, customization, and customer service. They have won a range of awards, including the prestigious Five Star Award from the Motorcycle Industry Association. This award is given to dealerships that demonstrate exceptional levels of customer service, facilities, and staff training.


The story of CMW Motorcycles in Chichester is a story of passion, hard work, and commitment to quality and customer service. From their humble beginnings in a small workshop to their status as one of the most respected names in the UK motorcycle industry, CMW Motorcycles has earned their success through their dedication to providing the highest quality service to their customers. If you're in the market for a motorcycle or need service or repairs, be sure to visit CMW Motorcycles and be a part of their success story.

Back to blog

Leave a comment